Jean Jackets by Original Genes

“There’s lots of bad reasons to start a company. But there’s only one good, legitimate reason, and I think you know what it is: it’s to change the world.” – Phil Libin, CEO of Evernote

Meet ORIGINAL GENES – Jean Jackets Made to Order

Original Genes (OG) was inspired and created by Stefanie Furgiuele. Stefanie is a fierce go-getter who has been working within the fashion industry for what seems a lifetime. Frustrated with fast fashion she was inspired to create a company built around reusing denim jackets. The garment trade takes out a lot on the environment and because of the dying process denim is no exception. Let me take this opportunity to dig a little deeper in to OG jeans and introduce you to the brand!

ORIGINAL GENES INSTAGRAM

Original Genes Toronto Custom Denim Jean Jackets

Original Genes Toronto Custom Denim Jean Jackets

Original Genes Toronto Custom Denim Jean Jackets

Original Genes Toronto Custom Denim Jean Jackets

Original Genes Toronto Custom Denim Jean Jackets

Original Genes Toronto Custom Denim Jean Jackets

What inspired you to start OG?

The hand painted jacket concept started when I was trying to find an outlet for my creativity and happened to paint on a jean jacket one day. After receiving positive feedback from my friends, I was inspired to turn this into a business and sell custom jackets around the city. What inspired me to create the brand OG specifically, was when I discovered that someone completely copied my old brand and tried to pass it off as their own. Shocked that someone would take my brand, I decided that the most important message I want to share with the world is to own who you are and be yourself.

After all, one of my favorite quotes is, “It’s better to fail in originality than to succeed in imitation” – Herman Melville

Original Genes Toronto Custom Denim Jean Jackets

Original Genes Toronto Custom Denim Jean Jackets

Original Genes Toronto Custom Denim Jean Jackets

Why is sustainable fashion important?
In this world of fast fashion, its easy to give in to purchasing trendy pieces based on your constantly changing Instagram feed. Unfortunately one fact that is over looked when buying into new trends, is the environmental impact cause from buying new clothes and tossing away old ones. Fashion is the second most harmful industry to the environment after oil. The water pollution, use of toxic chemicals and textile waste are just a few examples of why fast fashion is detrimental to the environment.
If you reuse garments instead of buying new ones it will improve your negative impact on our environment.

Original Genes Toronto Custom Denim Jean Jackets

How come you chose jean jackets?

Jean jackets are classic pieces that will never go out of style!

Original Genes Toronto Custom Denim Jean Jackets

What is your vision for this brand?

My vision for the brand is to be a lifestyle brand, inspiring people to be unique and always be themselves.

Original Genes Toronto Custom Denim Jean Jackets

Original Genes Toronto Custom Denim Jean Jackets

Original Genes Toronto Custom Denim Jean Jackets

Who is your biggest inspiration?

My biggest inspiration is Sophia Amoruso aka the founder of Nasty Gal. I read Sophia’s novel #GirlBoss two years ago and she is what inspired me to make a business of my own. Sophia started with no money and no vision but her creativity allowed her to create a multi-million dollar company all out of her bedroom. After reading her story, I was inspired to find my own vision and was determined to start a company of my own.

Original Genes Toronto Custom Denim Jean Jackets

Original Genes Toronto Custom Denim Jean Jackets

Original Genes Toronto Custom Denim Jean Jackets

What do you want the people to know about this emerging brand?
I want people to know that anything they wear can be a reflection of them.
When people put on an OG jacket that was specifically designed for them, I want them to feel confident they are showing the world who they are and what they stand for.

Original Genes Toronto Custom Denim Jean Jackets

Original Genes Toronto Custom Denim Jean Jackets


My Thoughts on Original Genes

As you can tell Stefanie has a clear vision to create and share her passion. I truly believe that in life you have to stand for something. If you don’t stand for something you are ignoring your ability to have a voice.
I fell in love with the OG jacket brand because of the sustainability side of the company. The reason I am swooning over this brand however is the aesthetic. Creative, unique pieces can be hard to find. These jackets not only are made for women but also men.
I encourage you to take a look at Stefanie’s business and consider what you can do to reuse the garments you have! You can give Stefanie a jacket to paint or completely leave her up to the process of creating and finding you one. And honestly, there is no better time to rock a denim jacket than in spring!
What would you put on your jean jacket? Leave it in the comments below!
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Original Genes Toronto Custom Denim Jean Jackets

Original Genes Toronto Custom Denim Jean Jackets

Original Genes Toronto Custom Denim Jean Jackets

Photos by the talented Rachel Connell

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1 Comment

  1. April 6, 2018 / 3:40 pm

    I’m so in love with the jacket stef painted for me 2+ years ago. It said “Make Money, Make Music, Make Art, Make Out” – while a witty quote, it also completely represents what I stand for with creating ANYTHING in your life. Her story and community over competition attitude is so inspiring. #getitgirl

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